Datacolor Live Webinar
Objective color measurement for the "unmeasurables" - Myth or Reality?

Objective digital color measurement for solid color has long been accepted as the standard in the textile and apparel industry. But more than 50% of the products you evaluate are not solid colors, and are still evaluated visually. This manual process adds time and cost to your development and production cycle. What if there was a technology that could capture digital color data for the unmeasurables, such as multicolor fabrics, laces and trims? In this webinar, Dustin Bowersox and Lisa Beck will discuss current market drivers, challenges associated with color development for coordinating sets and prints, as well as a potential solution to eliminate the subjectivity in the color evaluation process.


Webinar Details

Title: Objective color measurement for the "unmeasurables" - myth or reality?

Date: Tuesday, May 22nd, 2018

Time Slots: 

  • 11:00 New York / 17:00 Paris
  • 21:00 New York / 9:00 Hong Kong (May 23rd)

We will be hosting our webinar twice throughout the day. Please choose your preferred time slot from the selection below. 

In this webinar, you'll learn: 

  • How to get consistent, objective color data for the "unmeasurables"
  • How to decrease costs with shorter approval steps & fewer physical samples
  • How to shorten the product turnaround and respond to fast shifting market trends



Dustin Bowersox

Dustin Bowersox, Market Manager for Textile & Apparel, has years of extensive experience in color, stretching from automotive color design and development at Uniform Color Company through the management of Targets global color strategy.

Lisa Beck

Lisa Beck - Product Manager, came to Datacolor from the textile industry. She has years of experience in tech design, color and sourcing with Chicos, White House Black Market, Abercrombie & Fitch, Victoria’s Secret and Paul Harris Stores. She leverages her knowledge of the day-to-day processes and challenges faced by customers in her new role of defining products/solutions that improve customer workflow.